I used to hate buying teething rusk! Since they are consumables, as soon as it falls on the ground- usually within seconds, I'd have to throw it in the bin. It isn't like a teething toy where you can simply wipe off with anti-bac wipes or the sleeves of your jumper. So it was so wasteful UNTIL I purchased this product. The rubber holder is easy for baby to hold & the string ensures the rusk doesn't just fall on the dirty floor/carpet. Definitely very handy!